Sales, Marketing and Public Relations Professionals (ANZSCO 225)

Tuesday 7 November 2023

Sales, Marketing and Public Relations Professionals play a crucial role in planning, developing, coordinating, and implementing programs of information dissemination to promote organizations, goods, and services. They also represent companies in selling a range of technical, industrial, medical, pharmaceutical, and ICT goods and services.

Indicative Skill Level:

Most occupations in this minor group require a level of skill commensurate with a bachelor's degree or higher qualification. However, relevant experience of at least five years may substitute for the formal qualification. In some instances, additional on-the-job training and experience may be required alongside the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

Commissioning and undertaking market research, analyzing the findings, and planning advertising, marketing, and public relations activities.
Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs.
Planning and organizing publicity campaigns.
Appraising and selecting material submitted by writers, photographers, illustrators, and others to create favorable publicity.
Acquiring and updating knowledge of employers' and competitors' goods and services, as well as market conditions.
Assessing customers' needs and explaining and demonstrating goods and services to them.
Visiting regular and prospective client businesses to establish and act on marketing opportunities.
Quoting and negotiating prices and credit terms, and completing contracts.